new aesthetic object

• from material to abstract idea-conceptualism & minimalism
• spatial shift
• ideological shift
• discursive field
• characteristics of new media art(by michale rush)

1. interactive
2. participartory:beyond purely mental event
3. dynamic
4. customization

• breakage of academic cultural social barriers

1. fine art vs applied art
2. professional vs amateur
3. traditional vs innovative
4. art vs science art vs technology
5. subversive

• applied media art

1. art+com
2. spot intallation

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yeah~ it`s the last day of the classssss

Though the last class , the subject(the general media aesthetic) is difficult for me .

My conclusion is.... as time goes by... media is changed continually therefore our culture is also changed ... continually

it(media aesthetic) is helpful for me more than i expected because i have an apportunity to think of media art and my surroundings related with media even if i still don`t define deeply what media aesthetic is.

thx Dr.yoonㅋ

new media:determined or determining2

• Technology is an ‘extension of man’ - the extension thesis is based in the nature of human body.

1. ARISTOTLE
   : the idea that tools are extensions of soul and body. (Body is the soul’s natural tool.)
2. MARX
   : Productions of Human industry
3. KAPP
   : Technology as a form of ‘organ projection’

• The environmental thesis -the new media are not bridges between man and nature: they are nature
• The anti-content thesis-Societies have always been shaped more by the nature of the media by which men communicate than by content of the communication

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you know cindellera, 콩쥐팥쥐, 춘향전.....fairy tales

these tales had been transmitted by a word of mouth and as time goes by

as technology is advanced these stories are made into the book and films...

The story of 춘향젼 may be a little bit different from now.

people`s view has been changed continuously as time goes by

so it must be affected 춘향전`s story(the story is interpreted in various ways)

you can recognize that a few years ago the content of the book '춘향전' was a little bit different comparing to the film recently released.

And this phenomenon will be repeated

I agree that story is changed as medium is changed

new media:determined or determining1

• the culture industry, the end of democratic paraticipation and critical distance
• faccism& stalinism:totalitariarism
• standardzation,colitical,indctrination-3s(sex,screen,sports)
• very different theorists of media
• marshall mcluhan`s major works : the medium is the message
• raymond williams`s major works : the research direction to popular culture like movies and televisions, countless detailed studies of all kinds of media are guided and informed by his careful and penetratindg outlines for a theory

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centural culture vs popular culture

what is the objective standards between centural culture and popular culture?

Why people wnat to seperate clearly?

when you`re asked, tell me what you think.

i don`t understand why the objective standards is needed and some people like to give a definition between them. it is no point

if you think centural culture means opera, paintings, classic performance (ex.ballet ) ...., why it is called "centural".

only a few people (limited people) enjoy that kind of culture so it must be called as small culture or something

Maybe we still think that kind of culture is superior to another culture unconsciously.

or we could feel some superiority to others when we`re enjoying.

but it is ridiculous