who was dissatisfied with old media

• celebrate as overcoming

1. negative limits,oppresive feature
2. dominant analogue media

• superiority of new media

1. retrospective projections
2. post-hoc rationalisations of change

• 2sets of idea

1. the technological imaginary

• discourse? -Language does not merely describe a pre-given reality
  operating such as microscopes, telescopes and camera
• dejavu -'seen this' or 'been here' before

1. each new medium occurs and proceeds technologically and socioeconomically in the same way
2. the same patterns of response are evident in the members of the culture
3. the same patterns occur in widely different historical and social contexts

• determine a kind of media

1. panorama or dirama
2. technological visual culture

• problem : what is real?- movie:matrix

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By Jacques Lacan (philosopher) , 'imaginary' doesn`t refer poetic mental faculty or the activity of fantazing.

By Freud with his theory - mirror stage, A baby(18months ~ 6years old) sees and finds their behavior from other people`s gesture like seeing through a mirror(reflection).

and at the next level children are about to learn language. it means they enter the symbolic system.

our imagination ,created when we `re in babyhood( i think our imagination is made only in babyhood because we don`t learn languge so there`s no rule and no form about what we think), is represented and described by language.

So i agree what Lacan thought. We misrecognize that imagination is resulted from mental thing or beyond our commonsense.

it just comes from our infanthood's experience and we just transfer our imagination into some form with languge what we learned.

what kind of history2

• Kevin Robins: image->history(linear of structure)
• The ludic:cinema and games

1. 1900-1920 :panorama(real &fake using films)
2. 1930-1950 :Hollywood movie(novel moving into screen)
3. 21c :change in media production and media consumption, blockbuster

• rhetoric and spatialised memory

1. Benjamin Wooly:computer media`s metaphorical desktop
2. Nickianne Moody

• edutatinment and the18c enlightment

1. Babara Maria stafford:use interactive computer garaohics and educational software

• think of the past media

1. william:we can make sense media in present
2. robin
3. moody

• a sense of dejavu:new media have caused several media historians
• existing body of media history:literacy,printing press..
• photography,cinema:have been used to contextualise the widespread, technophilia of the contemporary moment
• 'coming of the book' , 'the birth of photography' not= cultural impact of the computer

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what is a sense of dejavu?

it is feeling we`ve ever experienced but actually we`ve never.

we just pretend to know it from experience.

In this subject, dejavu`s meaning is different.

it is based on memory.

memeory is kind of history.

i think new media comes from dejavu.

New media is produced . its form is various because of its various purpose.

for example, at first computer is used for calculating.

but now computer is used for educational thing- make computer sw for education

so medium is changed continually

what kind of history1

my presentation day

the subject is teleological accounts of new media ㅡㅡ;;

it is very hard to understand

still i dont know exactly what it was

change & continuity

• measuring 'newness'- we need to establish from what previous states things have changed
• New media: Immersive VR Online Interactive multimedia
  Old media: Digital television
  
• Jay Bolter & Richard Grusin
  New media formulation
  1.The digital technologies ‘refashion older media’.
  2.These older media ‘refashion themselves to answer to the challenges of new media’.
  
  

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Suppose that there`s new media.

people begin to find the connectivity between the previous media and new media.

why?

i dont know the reason exactly but new media is based on old media.

so it(old media) could produce something new more and more

old media--> new one + new one+....+ --->revolution