new aesthetic object

• from material to abstract idea-conceptualism & minimalism
• spatial shift
• ideological shift
• discursive field
• characteristics of new media art(by michale rush)

1. interactive
2. participartory:beyond purely mental event
3. dynamic
4. customization

• breakage of academic cultural social barriers

1. fine art vs applied art
2. professional vs amateur
3. traditional vs innovative
4. art vs science art vs technology
5. subversive

• applied media art

1. art+com
2. spot intallation

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yeah~ it`s the last day of the classssss

Though the last class , the subject(the general media aesthetic) is difficult for me .

My conclusion is.... as time goes by... media is changed continually therefore our culture is also changed ... continually

it(media aesthetic) is helpful for me more than i expected because i have an apportunity to think of media art and my surroundings related with media even if i still don`t define deeply what media aesthetic is.

thx Dr.yoonㅋ

new media:determined or determining2

• Technology is an ‘extension of man’ - the extension thesis is based in the nature of human body.

1. ARISTOTLE
   : the idea that tools are extensions of soul and body. (Body is the soul’s natural tool.)
2. MARX
   : Productions of Human industry
3. KAPP
   : Technology as a form of ‘organ projection’

• The environmental thesis -the new media are not bridges between man and nature: they are nature
• The anti-content thesis-Societies have always been shaped more by the nature of the media by which men communicate than by content of the communication

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you know cindellera, 콩쥐팥쥐, 춘향전.....fairy tales

these tales had been transmitted by a word of mouth and as time goes by

as technology is advanced these stories are made into the book and films...

The story of 춘향젼 may be a little bit different from now.

people`s view has been changed continuously as time goes by

so it must be affected 춘향전`s story(the story is interpreted in various ways)

you can recognize that a few years ago the content of the book '춘향전' was a little bit different comparing to the film recently released.

And this phenomenon will be repeated

I agree that story is changed as medium is changed

new media:determined or determining1

• the culture industry, the end of democratic paraticipation and critical distance
• faccism& stalinism:totalitariarism
• standardzation,colitical,indctrination-3s(sex,screen,sports)
• very different theorists of media
• marshall mcluhan`s major works : the medium is the message
• raymond williams`s major works : the research direction to popular culture like movies and televisions, countless detailed studies of all kinds of media are guided and informed by his careful and penetratindg outlines for a theory

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centural culture vs popular culture

what is the objective standards between centural culture and popular culture?

Why people wnat to seperate clearly?

when you`re asked, tell me what you think.

i don`t understand why the objective standards is needed and some people like to give a definition between them. it is no point

if you think centural culture means opera, paintings, classic performance (ex.ballet ) ...., why it is called "centural".

only a few people (limited people) enjoy that kind of culture so it must be called as small culture or something

Maybe we still think that kind of culture is superior to another culture unconsciously.

or we could feel some superiority to others when we`re enjoying.

but it is ridiculous

who was dissatisfied with old media

• celebrate as overcoming

1. negative limits,oppresive feature
2. dominant analogue media

• superiority of new media

1. retrospective projections
2. post-hoc rationalisations of change

• 2sets of idea

1. the technological imaginary

• discourse? -Language does not merely describe a pre-given reality
  operating such as microscopes, telescopes and camera
• dejavu -'seen this' or 'been here' before

1. each new medium occurs and proceeds technologically and socioeconomically in the same way
2. the same patterns of response are evident in the members of the culture
3. the same patterns occur in widely different historical and social contexts

• determine a kind of media

1. panorama or dirama
2. technological visual culture

• problem : what is real?- movie:matrix

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By Jacques Lacan (philosopher) , 'imaginary' doesn`t refer poetic mental faculty or the activity of fantazing.

By Freud with his theory - mirror stage, A baby(18months ~ 6years old) sees and finds their behavior from other people`s gesture like seeing through a mirror(reflection).

and at the next level children are about to learn language. it means they enter the symbolic system.

our imagination ,created when we `re in babyhood( i think our imagination is made only in babyhood because we don`t learn languge so there`s no rule and no form about what we think), is represented and described by language.

So i agree what Lacan thought. We misrecognize that imagination is resulted from mental thing or beyond our commonsense.

it just comes from our infanthood's experience and we just transfer our imagination into some form with languge what we learned.

what kind of history2

• Kevin Robins: image->history(linear of structure)
• The ludic:cinema and games

1. 1900-1920 :panorama(real &fake using films)
2. 1930-1950 :Hollywood movie(novel moving into screen)
3. 21c :change in media production and media consumption, blockbuster

• rhetoric and spatialised memory

1. Benjamin Wooly:computer media`s metaphorical desktop
2. Nickianne Moody

• edutatinment and the18c enlightment

1. Babara Maria stafford:use interactive computer garaohics and educational software

• think of the past media

1. william:we can make sense media in present
2. robin
3. moody

• a sense of dejavu:new media have caused several media historians
• existing body of media history:literacy,printing press..
• photography,cinema:have been used to contextualise the widespread, technophilia of the contemporary moment
• 'coming of the book' , 'the birth of photography' not= cultural impact of the computer

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what is a sense of dejavu?

it is feeling we`ve ever experienced but actually we`ve never.

we just pretend to know it from experience.

In this subject, dejavu`s meaning is different.

it is based on memory.

memeory is kind of history.

i think new media comes from dejavu.

New media is produced . its form is various because of its various purpose.

for example, at first computer is used for calculating.

but now computer is used for educational thing- make computer sw for education

so medium is changed continually

what kind of history1

my presentation day

the subject is teleological accounts of new media ㅡㅡ;;

it is very hard to understand

still i dont know exactly what it was

change & continuity

• measuring 'newness'- we need to establish from what previous states things have changed
• New media: Immersive VR Online Interactive multimedia
  Old media: Digital television
  
• Jay Bolter & Richard Grusin
  New media formulation
  1.The digital technologies ‘refashion older media’.
  2.These older media ‘refashion themselves to answer to the challenges of new media’.
  
  

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Suppose that there`s new media.

people begin to find the connectivity between the previous media and new media.

why?

i dont know the reason exactly but new media is based on old media.

so it(old media) could produce something new more and more

old media--> new one + new one+....+ --->revolution

the characteristics of new media3

• virtual reality
  -immersive, interactive, experience new forms of image and simulation.
  -It is an environment which is made by computer.
• two kinds of VR

1. immersive VR2.
2. VR of online network

• Cyberspace = immersive + network

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Today`s topic is VR and cyberspace.

I`ve heard about vr and cybersapce and at first i thought these are same meaning

i coudn`t figure out differences between them.

They two have something in common - it`s out of the real world.

VR is the environment created by computer thing

cyberspace is another reality in vr (just my thought)

i think the game 'simcity' is sort of cuberspace

There seems to be real world where we live because everythings are in there -people, cars, buldings... whatever ...

so it`s very interesting we could see our selves and our life in virtual reality and everything in cybersapce are builted by you

the characteristics of new media2

• Dipersal-the product of shifts in our ralationships
• consumption

1. Mass media and New media (news, story, UCC)
2. New media is multiplicity of messages and sources
3. Difference between centralised and dipersed media distribution systems(radio broadcast network, computer network)

• production

1. Developments of production technologies

• prosumer = producer + consumer

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dispersal (흩어짐) vs distribute (분배)???

What i understand about dispersal and distribute is...

dispersal is 'spread'

for example u-tube , i upload my own file to web site and many people could see it.

i can also say that people move toward one point(information)

on the other hand , distribution is that some information is spread out in one way from one point.

Regarding prosumer, all the people become producers and consumers

(in u-tube i could be a director and a watcher)

The characteristics of new media1

digitality

1. analogue vs digital
-analogue ->physical properties
sampling->quantization->encoding =>digital
-digital ->binary numeric form

2. digital tech vs visual literacy

-digital technology - embrace all areas involved art

can dify

-visual literacy - embrace the fluid

Interactivity

1. ideological vs interactivity

-ideological - old media, passive consumption

-interactivity - new media

2. 2paradigms of interaction

->extractive & immersive

3.instrumental view (banking,email..) & ideological view(focused on value)

4.problem

-interpretation -misunderstood

-definition- keep changing

-producers

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I just thought media was kind of feedback in the past during the class.

I mean someone drew paintings and made somethig for letting people know thing-history,

history fact...and....

But these days new media is interactivity.

for example TV, email, internet.... <-this is new media

We can recognize the continued relationship between you and media, other person or something

what are new media?-2

Non-technical and inclusive

1.our media is called digital media
->based on technology
->between analogue and digital

2."NEW"comes from things based on digital
->Digital and digitalize --> imagine
->Imagine is classified into visionary imagine and sensory imagine
->visionary-->physical,visual
->sensory-->non-physical ,idea, thinking

3.pure medium----->intermedium =new
->pure medium-visionary
->intermedium - sensory
breaking traditional things


Distinguishing between kinds of new media

new media?
1.new experiences -new kinds of genre,textual form,entertainment..
2.new ways of representing the world -vitual world,internet,display phone..
3.new ways of the relationship-MSN

we can experience media by email,chatrooms, the web.....

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It is hard to understand why new includes pure medium.
Pure medium is visual thing itself but new is idea and thinking!
So i think
the subject matter(story)of new is thinking , idea &
the form of new is pure medium
so that`s why new includes pure medium.

what are new media?-1

New?
-unknown, something better
-positive and good thing

New media?
-The ideological connotations of the new
-The cutting edge - state of the art
-The place for forward thinking people- innovator

The range of new media
-a cluster of glamorous and exciting meaning

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If i define new as something better, i think something is added into the previous one.
Something would be emotional thing , the developed form or the creactive thing.
So new media is explained by adding new one

Theoretical Background 1- 9/11

I`ve never taken classes related to media. I mean it`s my first time.
The calss was interesting and fun more than i expected.
But the lecture of theoritical background was a little bit boring. ^^


Anyway, we talked about 'What is art? Is art important?'
A Philosopher,Plato, thinks art is techne.
Other philosopher (Hume, Kant.. i cant remember the exact name)thinks
art is taste and thinking.
I wonder why they(philosophers) wanted to define ART as something.
I think art is just what we think and what we feel
And then we produce paintings ,status and sculptures.... Maybe we want to
keep our emotion permanently by making something.

Is art important?
Of course!
Art is our life.
It reflects our life and our environment.
It is wonder we mention our life without art!!



I`m looking forward to enjoying next class~

wow

....!