new aesthetic object

• from material to abstract idea-conceptualism & minimalism
• spatial shift
• ideological shift
• discursive field
• characteristics of new media art(by michale rush)

1. interactive
2. participartory:beyond purely mental event
3. dynamic
4. customization

• breakage of academic cultural social barriers

1. fine art vs applied art
2. professional vs amateur
3. traditional vs innovative
4. art vs science art vs technology
5. subversive

• applied media art

1. art+com
2. spot intallation

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yeah~ it`s the last day of the classssss

Though the last class , the subject(the general media aesthetic) is difficult for me .

My conclusion is.... as time goes by... media is changed continually therefore our culture is also changed ... continually

it(media aesthetic) is helpful for me more than i expected because i have an apportunity to think of media art and my surroundings related with media even if i still don`t define deeply what media aesthetic is.

thx Dr.yoonㅋ

new media:determined or determining2

• Technology is an ‘extension of man’ - the extension thesis is based in the nature of human body.

1. ARISTOTLE
   : the idea that tools are extensions of soul and body. (Body is the soul’s natural tool.)
2. MARX
   : Productions of Human industry
3. KAPP
   : Technology as a form of ‘organ projection’

• The environmental thesis -the new media are not bridges between man and nature: they are nature
• The anti-content thesis-Societies have always been shaped more by the nature of the media by which men communicate than by content of the communication

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you know cindellera, 콩쥐팥쥐, 춘향전.....fairy tales

these tales had been transmitted by a word of mouth and as time goes by

as technology is advanced these stories are made into the book and films...

The story of 춘향젼 may be a little bit different from now.

people`s view has been changed continuously as time goes by

so it must be affected 춘향전`s story(the story is interpreted in various ways)

you can recognize that a few years ago the content of the book '춘향전' was a little bit different comparing to the film recently released.

And this phenomenon will be repeated

I agree that story is changed as medium is changed

new media:determined or determining1

• the culture industry, the end of democratic paraticipation and critical distance
• faccism& stalinism:totalitariarism
• standardzation,colitical,indctrination-3s(sex,screen,sports)
• very different theorists of media
• marshall mcluhan`s major works : the medium is the message
• raymond williams`s major works : the research direction to popular culture like movies and televisions, countless detailed studies of all kinds of media are guided and informed by his careful and penetratindg outlines for a theory

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centural culture vs popular culture

what is the objective standards between centural culture and popular culture?

Why people wnat to seperate clearly?

when you`re asked, tell me what you think.

i don`t understand why the objective standards is needed and some people like to give a definition between them. it is no point

if you think centural culture means opera, paintings, classic performance (ex.ballet ) ...., why it is called "centural".

only a few people (limited people) enjoy that kind of culture so it must be called as small culture or something

Maybe we still think that kind of culture is superior to another culture unconsciously.

or we could feel some superiority to others when we`re enjoying.

but it is ridiculous

who was dissatisfied with old media

• celebrate as overcoming

1. negative limits,oppresive feature
2. dominant analogue media

• superiority of new media

1. retrospective projections
2. post-hoc rationalisations of change

• 2sets of idea

1. the technological imaginary

• discourse? -Language does not merely describe a pre-given reality
  operating such as microscopes, telescopes and camera
• dejavu -'seen this' or 'been here' before

1. each new medium occurs and proceeds technologically and socioeconomically in the same way
2. the same patterns of response are evident in the members of the culture
3. the same patterns occur in widely different historical and social contexts

• determine a kind of media

1. panorama or dirama
2. technological visual culture

• problem : what is real?- movie:matrix

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By Jacques Lacan (philosopher) , 'imaginary' doesn`t refer poetic mental faculty or the activity of fantazing.

By Freud with his theory - mirror stage, A baby(18months ~ 6years old) sees and finds their behavior from other people`s gesture like seeing through a mirror(reflection).

and at the next level children are about to learn language. it means they enter the symbolic system.

our imagination ,created when we `re in babyhood( i think our imagination is made only in babyhood because we don`t learn languge so there`s no rule and no form about what we think), is represented and described by language.

So i agree what Lacan thought. We misrecognize that imagination is resulted from mental thing or beyond our commonsense.

it just comes from our infanthood's experience and we just transfer our imagination into some form with languge what we learned.

what kind of history2

• Kevin Robins: image->history(linear of structure)
• The ludic:cinema and games

1. 1900-1920 :panorama(real &fake using films)
2. 1930-1950 :Hollywood movie(novel moving into screen)
3. 21c :change in media production and media consumption, blockbuster

• rhetoric and spatialised memory

1. Benjamin Wooly:computer media`s metaphorical desktop
2. Nickianne Moody

• edutatinment and the18c enlightment

1. Babara Maria stafford:use interactive computer garaohics and educational software

• think of the past media

1. william:we can make sense media in present
2. robin
3. moody

• a sense of dejavu:new media have caused several media historians
• existing body of media history:literacy,printing press..
• photography,cinema:have been used to contextualise the widespread, technophilia of the contemporary moment
• 'coming of the book' , 'the birth of photography' not= cultural impact of the computer

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what is a sense of dejavu?

it is feeling we`ve ever experienced but actually we`ve never.

we just pretend to know it from experience.

In this subject, dejavu`s meaning is different.

it is based on memory.

memeory is kind of history.

i think new media comes from dejavu.

New media is produced . its form is various because of its various purpose.

for example, at first computer is used for calculating.

but now computer is used for educational thing- make computer sw for education

so medium is changed continually

what kind of history1

my presentation day

the subject is teleological accounts of new media ㅡㅡ;;

it is very hard to understand

still i dont know exactly what it was

change & continuity

• measuring 'newness'- we need to establish from what previous states things have changed
• New media: Immersive VR Online Interactive multimedia
  Old media: Digital television
  
• Jay Bolter & Richard Grusin
  New media formulation
  1.The digital technologies ‘refashion older media’.
  2.These older media ‘refashion themselves to answer to the challenges of new media’.
  
  

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Suppose that there`s new media.

people begin to find the connectivity between the previous media and new media.

why?

i dont know the reason exactly but new media is based on old media.

so it(old media) could produce something new more and more

old media--> new one + new one+....+ --->revolution